Innovative sustainable packaging company Ooho Water, a devision of Skipping Rocks Lab, have devised a brand new type of water bottle, one that's entirely edible!
'We make packaging disappear' says the London startup which was founded by Rodrigo García González and Pierre-Yves Paslier.
'We're pioneering the use of natural materials extracted from plants and seaweed, to create packaging with low environmental impact.'
They claim their first product, Ooho will 'revolutionise the water-on-the-go market. The spherical flexible packaging can also be used for other liquids including water, soft drinks, spirits and cosmetics, and our proprietary material is actually cheaper than plastic.'
Sounds amazing right?! Skipping rocks lab are working hard to create waste-free alternatives to plastic bottles and cups with the aim of revolutionising the way we consume and recycle. They want to stop 1 billon plastic bottles reaching the ocean every year and stop 300 million kg of CO2 from ever being permitted.
What do you think about edible water? If or when this product becomes available commercially, would you buy it?